Employers often go to great lengths to offer wellness benefits to their employees, but according to a recent survey, almost half of employees understand their benefits material.
As benefits offerings continue to grow in sophistication and personalization, many employers still struggle to find ways to engage their employees.
Below, we take a look at some of the ways employers can make smarter decisions about which benefits they offer and how to roll them out so that employees remain engaged.
Assessing progress and giving feedback
Although engaging content and offerings are the key to higher adoption rates and long-term usage by employees, one of the easiest ways to keep employees motivated is to provide benchmarks in the form of assessments to help them see how they’re progressing.
On Edukate, a user’s’ first impression of the platform is an on-boarding assessment that assesses how they feel about their current financial status. By using playful characters and elements, we guide users through a short questionnaire that not only helps us recommend content to address areas of financial stress, but also gives employees an anonymous metric of how they compare to other users in similar stages of life.
A second, more in-depth, financial assessment is available on users’ dashboards called the Kate tool. This assessment targets an individual’s spending habits to help them create savings plans to help them achieve their retirement and budgeting goals. This assessment also shows employees how they stack up against their peers and gives us an opportunity to “check-in” with an employee’s progress over time.
Both of these assessments have shown an increase in total signups and overall engagement and retention rates across the platform.
Employers should not only focus on offering benefits platforms that give a unique and engaging first-impression, but also on how finding ways to engage employees throughout the year so that they continue utilizing benefits offerings.
The gamification of wellness benefits
In a survey conducted by LearningLMS, 80% of respondents said that they’d be more engaged with an application or platform if its content was more like a game. Among the most engaging gamification features were leaderboards, progress bars, real-time feedback, and progressing between levels.
Gamification and health benefits
Traditionally, gamification of things like health benefits have been in the form of weight-loss or healthy-eating challenges across companies. Modern health benefits plans have taken a more sophisticated approach. The rise of technologies like Fitbit, diet-tracking smartphone applications, and more are all examples of gamification in other areas of the benefits industry.
Contests and leaderboards
Another successful example of gamification in the wellness benefit space are contests and leaderboards. As mentioned, the use of points or contests within a platform can increase engagement rates.
Contests can be as simple or as sophisticated as an employer would like. Traditionally, benefits platforms will award points for completing learning modules or completing challenges. As employees earn points, they can move up a leaderboard and get closer to custom prizes offered by an employer.
A simple example of a contest can be seen in some financial and health wellness platforms where educational modules are available. As employees learn about their health or finances, they’ll earn points. These points will help them move up the leaderboard.
Finding benefits offerings with elements of gamification built into the platform, as well creating periodic contests to engage employees boosts success rates.
Finally, one of the principal factors affecting employee participation rates in benefits programs are how their peers feel about benefits offerings. If an employee hasn’t yet tried a wellness program, but one of their coworkers has, coworker opinions about the program will influence how other employees feel and ultimately affect adoption and usage rates company-wide.
As an employer, you should focus on choosing benefits that create a both positive first and lasting impression.
Any thoughts on this subject? Have you tried gamification to roll out your HR efforts? If so, what has worked and what hasn’t.
Let us know, we’d love to hear from you.